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Italy Airbnb Investment Data — coast, lakes & countryside

Real occupancy, nightly rates and RevPAR from live Airbnb calendars across the Amalfi Coast, Puglia, Tuscany, Sicily, Sardinia and the northern lakes — the data layer for buying an Italian vacation rental on numbers, not brochures.

Italy is a patchwork of distinct vacation-rental economies: the ultra-premium Amalfi Coast and Lake Como at the top of the rate card, fast-growing Puglia and Sicily on value, villa-and-vineyard Tuscany, and the beach markets of Sardinia and Liguria. A concentrated summer season defines the south and the coast; the lakes and cities stretch the shoulders. For-sale listings ranked by verified yield are coming; the market data is already live below.

19,700

Tracked Listings

39

Areas Covered

48%

Avg Occupancy

$315

Typical ADR

$152

RevPAR

Occupancy and ADR are observed from live Airbnb calendars across Jun 2026–Nov 2026 (19,700 tracked listings), shown in USD. ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.

Italy by Region

Puglia

Trulli, masserie and the Salento coast — Italy’s value-growth story.

46% occ$285 ADR3,436 tracked

7 areas tracked

Amalfi Coast

Positano, Capri, Sorrento & Ischia — Italy’s premium coastal names.

48% occ$421 ADR3,122 tracked

5 areas tracked

Sicily

Taormina, Siracusa, Noto & San Vito Lo Capo — deep, value-led demand.

48% occ$220 ADR2,664 tracked

5 areas tracked

Tuscany

Chianti, Val d’Orcia, Lucca & Elba — villa-and-vineyard demand.

46% occ$254 ADR2,404 tracked

8 areas tracked

Lake Garda

Sirmione and the Garda shores — family-resort volume.

50% occ$337 ADR2,274 tracked

3 areas tracked

Lake Como

Bellagio, Menaggio & the southern shore — premium lakefront.

51% occ$435 ADR2,049 tracked

3 areas tracked

Sardinia

Costa Smeralda, Chia & Villasimius — the beach-luxury market.

48% occ$307 ADR1,926 tracked

5 areas tracked

Liguria

Cinque Terre & the Portofino coast — scarce, premium Riviera.

54% occ$233 ADR1,245 tracked

2 areas tracked

Lake Maggiore

Stresa and the Borromean gulf.

49% occ$207 ADR580 tracked

1 area tracked

Airbnb Performance by Area in Italy

Live Airbnb performance by area — occupancy and typical nightly rate (USD) from tracked calendars, all property sizes blended.

AreaRegionListingsOccupancyTypical ADREst. Monthly Revenue
SirmioneLake Garda1,35349%$320$4,592
OstuniPuglia1,29544%$353$4,716
TaorminaSicily92847%$241$3,597
BellagioLake Como90852%$462$7,089
AmalfiAmalfi Coast89048%$338$4,611
PositanoAmalfi Coast83247%$486$6,835
Como SouthLake Como74248%$448$6,639
SorrentoAmalfi Coast73851%$438$6,582
Cinque TerreLiguria63357%$209$3,258
OlbiaSardinia61950%$259$3,512
San Vito Lo CapoSicily61450%$221$3,770
Portofino CoastLiguria61251%$258$3,800
AlgheroSardinia60348%$214$2,704
StresaLake Maggiore58049%$207$2,761
Valle d'ItriaPuglia50745%$263$3,393
Garda EastLake Garda49054%$240$3,631
PolignanoPuglia46658%$235$3,681
NotoSicily46142%$222$2,793
Garda WestLake Garda43147%$501$7,368
ChiantiTuscany40152%$330$4,888
FasanoPuglia39945%$337$5,221
MenaggioLake Como39952%$343$5,094
Costa SmeraldaSardinia38044%$558$6,972
SiracusaSicily36348%$160$2,290
LuccaTuscany34548%$177$2,411
IschiaAmalfi Coast33648%$221$5,396
CapriAmalfi Coast32643%$579$7,357
Val d'OrciaTuscany32243%$232$3,036
VillasimiusSardinia31548%$272$3,612
MaremmaTuscany29838%$232$2,385
CefalùSicily29855%$221$3,496
San GimignanoTuscany28548%$233$3,347
LeccePuglia28450%$147$1,979
ArgentarioTuscany26438%$319$3,156
GallipoliPuglia26345%$196$2,394
CortonaTuscany24746%$297$4,072
ElbaTuscany24252%$223$3,123
OtrantoPuglia22244%$206$2,678
ChiaSardinia946%$453$4,342

Booking Pace by Month

Calendar-observed occupancy per month. Upcoming months show bookings already on the calendar and fill further as dates approach.

Jun 2026
24%$368
Jul 2026
69%$327
Aug 2026
72%$318
Sep 2026
54%$297
Oct 2026
10%$314
Nov 2026
18%$339

Performance by Property Size

Studio

46% occupancy

$143 per night

1,865 tracked

1 bedroom

49% occupancy

$181 per night

7,972 tracked

2 bedrooms

49% occupancy

$267 per night

6,093 tracked

3 bedrooms

46% occupancy

$486 per night

2,184 tracked

Get notified when Italy listings go live

For-sale properties ranked by real Airbnb yield are coming. Join the waitlist for first access.

Frequently Asked Questions

Do you need a licence to run a short-term rental in Italy?

Yes — since 2024 every short-term rental must display a national identification code (CIN, Codice Identificativo Nazionale), and hosts register with their region and comune. Some cities (Florence, Venice and others) cap or restrict new tourist rentals in the historic centre. Rules vary by comune, so confirm locally before underwriting.

Which part of Italy is best for Airbnb investment?

It depends on the trade-off: the Amalfi Coast and Lake Como command the highest nightly rates on a short season; Puglia and Sicily offer the best value and fastest-growing demand; Tuscany blends villa demand with a longer cultural season. The live data on this page compares each region by occupancy and ADR.

Where does this Italy Airbnb data come from?

Brixfox tracks live Airbnb availability calendars across Italy and derives occupancy, ADR and RevPAR from observed bookings — the same engine behind our Bali, Portugal, Dubai and Spain markets. It is real market data shown in USD, not survey estimates.

Can I buy property in Italy through Brixfox?

Italy for-sale listings ranked by verified rental yield are coming. Join the waitlist on this page and we'll notify you when they go live.