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Thailand Airbnb Investment Data — Phuket, Samui & the islands

Real occupancy, nightly rates and RevPAR from live Airbnb calendars across Phuket, Koh Samui and Thailand’s island markets — the data layer for buying a Thai vacation rental on numbers, not brochures.

Phuket is the deepest and most liquid villa-and-condo market in the country; Koh Samui trades volume for higher rates and a longer season; the outer islands (Phangan, Tao, Lanta, Phi Phi, Koh Chang) are smaller, more seasonal markets where individual area selection matters most. For-sale listings ranked by verified yield are coming; the market data is already live below.

10,314

Tracked Listings

25

Areas Covered

38%

Avg Occupancy

$207

Typical ADR

$80

RevPAR

Occupancy and ADR are observed from live Airbnb calendars across Mar 2026–Sep 2026 (10,314 tracked listings), shown in USD. ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.

Thailand by Region

Phuket

The deepest, most liquid market — Patong, Kata, Bang Tao, Surin and the west-coast beaches.

35% occ$205 ADR4,693 tracked

11 areas tracked

Koh Samui

Higher rates, longer season — Chaweng, Bophut, Lamai and Maenam.

45% occ$265 ADR3,011 tracked

6 areas tracked

Islands

Phangan, Tao, Lanta, Phi Phi & Koh Chang — smaller, demand-spiky markets.

37% occ$146 ADR2,610 tracked

8 areas tracked

Airbnb Performance by Area in Thailand

Live Airbnb performance by area — occupancy and typical nightly rate (USD) from tracked calendars, all property sizes blended.

AreaRegionListingsOccupancyTypical ADREst. Monthly Revenue
Koh PhanganIslands1,36043%$159$2,473
LamaiKoh Samui84347%$235$3,668
Surin/Bang TaoPhuket79336%$158$1,979
Choeng MonKoh Samui76845%$298$4,821
Rawai/Nai HarnPhuket73736%$166$1,986
PatongPhuket64634%$167$2,146
ThalangPhuket61936%$254$3,371
MaenamKoh Samui57444%$269$4,174
KamalaPhuket50338%$231$3,107
Koh TaoIslands40435%$153$2,154
Bophut/FishermanKoh Samui39246%$237$3,871
Kata/KaronPhuket36333%$204$2,302
ChalongPhuket35736%$147$1,837
Mai KhaoPhuket35634%$130$1,619
Koh LantaIslands26728%$112$1,071
Koh ChangIslands23827%$154$1,295
Taling NgamKoh Samui23541%$357$5,301
ChawengKoh Samui19942%$200$2,906
Phi PhiIslands18122%$95$889
Cape PanwaPhuket18037%$232$3,320
Cape YamuPhuket10034%$877$14,764
Koh KoodIslands9333%$124$1,910
Koh JumIslands6538%$111$1,453
Ao PoPhuket3928%$879$12,429
Koh RachaIslands234%$135$1,239

Booking Pace by Month

Calendar-observed occupancy per month. Upcoming months show bookings already on the calendar and fill further as dates approach.

Mar 2026
17%$218
Apr 2026
43%$208
May 2026
52%$208
Jun 2026
51%$203
Jul 2026
33%$204
Aug 2026
24%$207
Sep 2026
16%$239

Performance by Property Size

Studio

33% occupancy

$71 per night

356 tracked

1 bedroom

34% occupancy

$74 per night

3,886 tracked

2 bedrooms

41% occupancy

$147 per night

2,214 tracked

3 bedrooms

44% occupancy

$236 per night

1,955 tracked

Get notified when Thailand listings go live

For-sale properties ranked by real Airbnb yield are coming. Join the waitlist for first access.

Frequently Asked Questions

Can foreigners earn rental income from property in Thailand?

Foreigners can freely own condominium units (up to 49% of a building’s area) and commonly hold villas via long leasehold or a Thai company structure. Short-term (daily) rentals of condos sit in a legal grey area under the Hotel Act, so most investors target villas or licensed serviced developments. Always take Thai legal advice on the specific building and structure.

How seasonal is the Thai rental market?

The high season runs roughly November to April (cool, dry) with a softer May–October monsoon. Phuket and Samui hold demand better year-round than the smaller islands. The monthly booking-pace chart on this page shows the curve from live calendars.

Where does this Thailand Airbnb data come from?

Brixfox tracks live Airbnb availability calendars across Thailand and derives occupancy, ADR and RevPAR from observed bookings — the same engine behind our Bali, Portugal, Dubai and Spain markets. It is real market data shown in USD, not survey estimates.

Can I buy property in Thailand through Brixfox?

Thailand for-sale listings ranked by verified rental yield are coming. Join the waitlist on this page and we'll notify you when they go live.