The Balearics’ deepest villa market — six distinct sub-regions, one scarce licence.
Mallorca is the largest and most liquid Balearic market, from the family beach resorts of the north (Alcudia, Puerto Pollensa, Can Picafort) to the Tramuntana villages of the west (Sóller, Deià, Valldemossa) and the cala towns of the south-east.
Demand is broad — German and British families, cyclists in the shoulder season, Palma city-breakers year-round — but STR supply is capped by the ETV licence moratorium, which keeps licensed villas scarce and supports rates.
2,500
Tracked Listings
18
Areas Covered
49%
Avg Occupancy
€459
Typical ADR
€224
RevPAR
Occupancy and ADR are observed from live Airbnb calendars across Mar 2026–Nov 2026 (2,500 tracked listings). ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.
Live Airbnb performance by area — occupancy and typical nightly rate from tracked calendars, all property sizes blended.
| Area | Region | Listings | Occupancy | Typical ADR | Est. Monthly Revenue |
|---|---|---|---|---|---|
| Can Picafort | Mallorca North | 719 | 47% | €347 | €4,559 |
| Inca | Mallorca Central | 623 | 51% | €417 | €5,858 |
| Llucmajor | Mallorca Palma | 335 | 54% | €414 | €6,812 |
| Alcudia | Mallorca North | 189 | 49% | €391 | €5,344 |
| Pollensa | Mallorca North | 104 | 46% | €534 | €6,920 |
| Puerto Pollensa | Mallorca North | 90 | 47% | €551 | €7,632 |
| Cala d'Or | Mallorca South | 65 | 50% | €426 | €5,495 |
| Sóller | Mallorca West | 59 | 52% | €526 | €7,484 |
| Santanyí | Mallorca South | 57 | 49% | €492 | €7,114 |
| Artà | Mallorca East | 43 | 46% | €432 | €5,275 |
| Cala Millor | Mallorca East | 39 | 47% | €397 | €4,900 |
| Valldemossa | Mallorca West | 34 | 49% | €669 | €8,373 |
| Palma | Mallorca South | 34 | 52% | €611 | €8,928 |
| Portocolom | Mallorca East | 31 | 46% | €558 | €6,860 |
| Andratx | Mallorca West | 27 | 51% | €914 | €12,237 |
| Manacor | Mallorca East | 24 | 49% | €419 | €5,432 |
| Calvià | Mallorca West | 23 | 45% | €528 | €7,321 |
| Deià | Mallorca West | 4 | 46% | €707 | €8,734 |
Calendar-observed occupancy per month. Upcoming months show bookings already on the calendar and fill further as dates approach.
0 bedrooms
48% occupancy
€246 per night
76 tracked
1 bedroom
51% occupancy
€230 per night
297 tracked
2 bedrooms
49% occupancy
€318 per night
431 tracked
3 bedrooms
50% occupancy
€413 per night
910 tracked
Licensing is the single biggest factor in Spanish STR underwriting — it determines whether projected income is achievable at all.
New ETV licences have been under moratorium since February 2022 (extended indefinitely in May 2024). A limited CBAT allocation of 654 new tourist places opened in September 2025 — the first since the freeze.
The licence attaches to the property and transfers with the sale, provided the deed expressly includes a transfer clause and the island council (Consell Insular) approves it within 60 days.
Buying a villa with an existing, transferable ETV is effectively the only reliable route into Balearic STR. Verify the licence number, plaza count, and that the deed includes the transfer clause before exchange.
Since 1 July 2025 every short-term rental in Spain must hold a national registration number (NRA) from the Registro Único (Royal Decree 1312/2024). Platforms like Airbnb must delist properties without one within 48 hours. The NRA sits on top of each region’s own licence regime — you need both.
Regulation overview only, current as of June 2026 — not legal advice. Verify with a local lawyer before purchase.
For-sale properties ranked by real Airbnb yield in Mallorca are coming. Join the waitlist for first access.
Yes, but only with an ETV tourist licence (plus the national NRA number), and new licences are under moratorium. Palma city additionally bans holiday lets in apartments. Licensed detached villas are the standard investment vehicle.
Mallorca is seasonal: summer months book heavily while winter is quiet outside Palma. The live data on this page shows tracked occupancy and ADR by area and by month from real Airbnb calendars.
The north coast (Puerto Pollensa, Alcudia) has the strongest family-resort demand; the south-east calas (Cala d’Or, Santanyí) are villa-rental heartland; west-coast Tramuntana villages trade at premium ADRs on lower volume.