The heel’s southern tip toward Santa Maria di Leuca. The Airbnb bucket covers the whole southern Salento; the for-sale side is the comune of Ugento, whose coast at Torre San Giovanni sits at its western edge.
Listing-weighted across Aug 2026–Sep 2026 · DNA bucket: Salento South · EUR
1,610
Tracked Listings
38%
Occupancy
€166
Median ADR
€2,683
Revenue / Month
Occupancy and ADR are measured over 2 completed months of night-by-night Airbnb calendar history so far (Aug 2026–Sep 2026, 12,770 listings tracked in Sep 2026), shown in USD. ADR reflects asking prices. 13,733 listings tracked, counted over Oct 2026's calendars, the best-covered month; the current and upcoming months appear only in the booking-pace chart below, where they show bookings to date and typically rise as the month approaches.
Over Aug 2026–Sep 2026, the 1,610 tracked Airbnb listings in Ugento & the southern Salento ran 38% occupancy, 13 points below the 52% Puglia-wide weighted mean over the same months. The listing-weighted median nightly rate was €166, 0.91× the €183 Puglia figure; 2-bedroom units, the largest tracked size band at 597 listings, averaged €132 at 39% occupancy. Tracked supply moved from 349 listings in Aug 2026 to 1,610 in Sep 2026, up 361%. 222 homes are listed for sale in Ugento & the southern Salento, median asking €142,305, the 9 scoring 80.1 or more median 3.1% net yield after tax on all-in cost, median gross yield on all-in cost 9.1% over 208 listings with an estimate.
Complete calendar months only — Aug 2026 to Sep 2026. Occupancy is the listing-weighted share of nights booked; ADR is the listing-weighted median asking rate.
| Month | Occupancy | ADR | Listings |
|---|---|---|---|
| Aug 2026 | 63% | €214 | 349 |
| Sep 2026 | 33% | €155 | 1,610 |
Booking pace already on the calendar: Oct 2026 24% (1,655 listings) · Nov 2026 12% (1,274 listings) · Dec 2026 5% (1,157 listings) · Jan 2027 15% (24 listings). Forward months fill further as dates approach and are excluded from every figure above.
Weighted over Aug 2026–Sep 2026; listing counts are the latest complete month.
| Size | Listings | Occupancy | ADR | RevPAR |
|---|---|---|---|---|
| Studio | 154 | 24% | €91 | €22 |
| 1-bedroom | 487 | 37% | €103 | €38 |
| 2-bedroom | 597 | 39% | €132 | €52 |
| 3-bedroom | 225 | 42% | €214 | €91 |
| 4-bedroom | 85 | 46% | €359 | €166 |
| 5-bedroom+ | 62 | 47% | €663 | €309 |
Every Italian short-term let needs a national identification code (CIN) from the Banca Dati Strutture Ricettive (the national CIN database), shown on every advert, and most regions add a code of their own. The database sits behind an authenticated portal, so Brixfox shows a code only where the listing itself discloses one and never presents a listing as registered.
A CIN is issued for a unit to the person who operates it, and it does not pass with the sale: the buyer files the regional code and the national CIN again under their own codice fiscale. Have an Italian commercialista confirm the comune still accepts new short-term lets (Florence and Venice cap them in their historic centres) before underwriting rental income.
Listings are published region by region once a region passes its data checks. A pin is the portal’s own, which it blurs, or the comune’s centre where the listing has none. Freehold, priced in EUR.
Matched on the listing's stated area; a home described as two areas can appear under both. Prices in EUR as listed.
3.1%
Net Yield · Score ≥ 80.1
222
Listings
€142,305
Median Asking
€1,300/m²
Median €/m² Built
9.1%
Median Gross Yield
Net yield is the median fully-managed after-tax net on all-in cost of the 9 listings scoring 80.1 or more on BrixfoxScore here (the top decile, ties included), the cut every Brixfox market and region card leads with; the median across all 208 listings with a net figure is 0.0%. €/m² over 220 listings with a stated building size; gross yield is projected STR revenue over true all-in acquisition cost, over 208 listings with an estimate. Net yield after management and tax is on each property page.
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