The southern tip of Phuket: Nai Harn's swimming beach and lake, Rawai's long-stay expat village along the seafront road, and the hills between them where most of the villa stock sits. It is a resident and long-stay market more than a tourist one, with a lower entry price than the west coast and a shorter nightly high season.
Listing-weighted across Jul 2026–Sep 2026 · DNA bucket: Rawai/Nai Harn · USD
1,446
Tracked Listings
42%
Occupancy
$299
Median ADR
$4,053
Revenue / Month
Occupancy and ADR are observed from live Airbnb calendars across Mar 2026–Jan 2027 (12,193 listings tracked, counted over Dec 2026's calendars, the best-covered month), shown in USD. ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.
Over Jul 2026–Sep 2026, the 1,446 tracked Airbnb listings in Rawai & Nai Harn ran 42% occupancy, 2 points above the 40% Phuket-wide weighted mean over the same months. The listing-weighted median nightly rate was $299, 0.96× the $311 Phuket figure; 1-bedroom units, the largest tracked size band at 477 listings, averaged $108 at 35% occupancy. Tracked supply moved from 198 listings in Mar 2026 to 1,446 in Sep 2026, up 630%. 1,259 villas are listed for sale in Rawai & Nai Harn, median asking $331,972, 48% leasehold across the 839 with a stated tenure, the 131 scoring 91.7 or more median 7.4% net yield after tax on all-in cost, median gross yield on all-in cost 12.5% over 1,259 listings with an estimate.
Complete calendar months only — Mar 2026 to Sep 2026. Occupancy is the listing-weighted share of nights booked; ADR is the listing-weighted median asking rate.
| Month | Occupancy | ADR | Listings |
|---|---|---|---|
| Mar 2026 | 15% | $196 | 198 |
| Apr 2026 | 39% | $176 | 502 |
| May 2026 | 39% | $177 | 585 |
| Jun 2026 | 34% | $162 | 511 |
| Jul 2026 | 57% | $322 | 605 |
| Aug 2026 | 56% | $320 | 699 |
| Sep 2026 | 29% | $279 | 1,446 |
Booking pace already on the calendar: Oct 2026 41% (1,679 listings) · Nov 2026 36% (1,766 listings) · Dec 2026 35% (1,778 listings) · Jan 2027 20% (412 listings). Forward months fill further as dates approach and are excluded from every figure above.
Weighted over Jul 2026–Sep 2026; listing counts are the latest complete month.
| Size | Listings | Occupancy | ADR | RevPAR |
|---|---|---|---|---|
| Studio | 99 | 23% | $115 | $27 |
| 1-bedroom | 477 | 35% | $108 | $37 |
| 2-bedroom | 303 | 50% | $233 | $116 |
| 3-bedroom | 302 | 48% | $378 | $182 |
| 4-bedroom | 168 | 48% | $512 | $244 |
| 5-bedroom+ | 97 | 36% | $836 | $304 |
Daily rental for stays under 30 nights falls under Thailand’s Hotel Act and generally needs a hotel licence or a qualifying exemption. Brixfox never claims a listing is licensed for short-term letting; every listing carries the warning and the building’s or estate’s position must be verified before underwriting nightly income.
Foreign buyers own condominiums freehold within a building’s 49% foreign quota; villas are held on a registered 30-year leasehold or through a Thai company. The ownership route changes what a yield is worth, and it is shown per listing.
Many listings are geocoded to an area or neighbourhood centroid rather than the exact plot (recorded per listing as location precision), so distances and map positions here are approximate.
Matched on the listing's stated area; a villa described as two areas can appear under both. Prices in USD as listed.
7.4%
Net Yield · Score ≥ 91.7
1,259
Listings
$331,972
Median Asking
$2,771/m²
Median $/m² Built
48%
Leasehold Share
12.5%
Median Gross Yield
Net yield is the median fully-managed after-tax net on all-in cost of the 131 listings scoring 91.7 or more on BrixfoxScore here (the top decile, ties included), the cut every Brixfox market and region card leads with; the median across all 1,259 listings with a net figure is 5.4%. $/m² over 1,258 listings with a stated building size; tenure split over 839 with a stated tenure (52% freehold); gross yield is projected STR revenue over true all-in acquisition cost, over 1,259 listings with an estimate. Net yield after management, tax and lease write-off is on each property page.
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