Austria Airbnb Performance by Area in 2026

Data by Brixfox · · Updated

Aerial view of Zell am See and the Zeller See, with mountains beyond, Austria — Brixfox short-term-rental data by area, 2026

Short-term-rental returns in Austria vary widely by area — and by season. The table below covers the 18 areas with at least 100 actively-rented Airbnb listings each, about 5,300 listings across Tyrol, Salzburgerland, the Arlberg and the Salzkammergut, measured night by night for August 2026.

August is the Alps’ summer season. For the ski resorts in this table it is not the month that makes the year, and our archive has not yet observed a winter — so read these as summer figures, not annual ones.

Austria Airbnb performance by area, August 2026

Brixfox calendar data, August 2026 — the first complete month of our night-by-night calendar archive. Performing listings = listings with a full August calendar that booked at least 10% of the month’s nights. Occupancy = median share of August nights booked; nightly rate = median advertised rate for August stays; revenue = the median of each performing listing’s estimated August gross (its own occupancy × its own advertised rate × 31 nights), USD — usually a little below the two median columns multiplied together.

AreaPerforming listingsOccupancyNightly rateEst. Aug revenue
Zell am See98277%$313$6,453
Kitzbühel47974%$259$5,296
Bad Gastein35768%$186$3,929
Mayrhofen35771%$194$4,050
Ischgl34374%$257$5,316
Saalbach-Hinterglemm33274%$316$5,927
Wilder Kaiser33071%$238$4,100
Salzkammergut29177%$283$5,995
Flachau & Wagrain23252%$261$4,073
Hochkönig & Saalfelden22068%$235$4,012
Zillertal North21761%$302$4,990
Sölden21571%$230$4,350
Alpbachtal & Wildschönau19768%$224$4,130
Serfaus-Fiss-Ladis16165%$212$3,639
Seefeld15755%$197$3,504
Lech13965%$230$4,461
Pillerseetal13365%$252$4,066
St Anton am Arlberg12771%$227$4,265

Areas with at least 100 performing listings. A night closed on the calendar counts as booked; calendars closed almost end to end with no detected booking, and listings our data engine flags as likely owner-blocked, are left out.

What the data says

  • Zell am See is the deepest and the highest-revenue summer market: 982 performing listings, 77% of August nights booked at a median $313 — about $6,500 for the median listing’s month.
  • The Salzkammergut’s lakes come next: as many nights booked as Zell am See (77%) at $283, about $6,000 — with Saalbach-Hinterglemm level (about $5,900) at the highest rate in the table, $316.
  • The famous ski names do well in summer but do not lead: Ischgl (about $5,300), Kitzbühel ($5,300) and St Anton ($4,300), at 71–74% occupancy.
  • The quietest summer calendars: Flachau & Wagrain booked 52% of August nights and Seefeld 55%, the lowest in the table — both resorts better known for winter.
  • Across all 5,429 actively-rented Austrian listings we track, median occupancy was 71% of August nights at a median $254 a night, and the median listing grossed an estimated $4,800 for the month.

Read this as a filter, not a verdict

An area figure is a starting filter, never a decision on a specific property. Even in the strongest areas the best-run listings clear far more than it, and the weakest far less. Brixfox computes per-property yield on this same calendar data so an area read like this becomes a specific, underwritable decision.

Summer is half the story

In most of these resorts the winter season carries the year, and our night-by-night archive began in July 2026, so we have not yet observed one. Hosts’ own pricing points the same way: on the same listings they ask 0.86 to 1.00 times their August rate for October stays and 0.91 to 1.37 times for December across the four regions, and our rate data does not yet reach January to March, the ski peak. Underwrite an Alpine purchase on both seasons — a summer month says little about a February.

How this is measured

Brixfox tracks 1.2M+ short-term-rental listings across 50+ countries and territories. For the listings whose Airbnb calendars it reads, it keeps each night’s final booked-or-open state in a night-by-night archive that began on 22 July 2026. This post covers August 2026, the first complete month that archive covers, and the Austrian listings we track in Tyrol, Salzburgerland, the Arlberg and the Salzkammergut with a full August calendar (25 or more nights observed). A listing counts as performing if it booked at least 10% of the month’s nights; occupancy and nightly rate are medians across performing listings, and estimated revenue is the median of each performing listing’s own estimate — its occupancy × its advertised nightly rate × 31 nights — which is not the two medians multiplied together and usually sits a little below that product. Nightly rates are what hosts advertise for August stays — Airbnb does not publish what a night actually sold for. A night closed on the calendar counts as booked, so some owner-blocked nights remain in the figures; calendars closed almost end to end with no detected booking are left out as unverifiable, and so are listings our data engine flags as likely owner-blocked. The October- and December-versus-August ratios compare the same listings’ advertised rates for those months (the median of each listing’s ratio). Informational, not investment advice.

See also